Future of Content Trust in Creative Ecosystems in the Age of AI
You are invited to a special workshop hosted by The Creative AI Hub and the Lab of Excellence in Digital Asset Management (LED) at Toronto Metropolitan University.
Tuesday, September 29, 2026
10:00–11:30 a.m. ET
School of Graphic Communications Management, Heidelberg Centre (HEI), Boardroom HEI 101
This session will bring together researchers, educators, and industry professionals to explore emerging opportunities for research, experimentation, and interdisciplinary collaboration around C2PA and trusted media systems. Join us to exchange ideas, explore new research directions, and consider how content provenance and trusted media technologies may shape the future of creative and digital ecosystems.
Frédéric Sanuy, CEO and Co-Founder of Activo and Owner of DAM News, will lead a keynote discussion exploring:
What is C2PA, why does it matter now, and how can it be incorporated into production and teaching workflows?
What are the current challenges surrounding content trust and creation?
Why are creators, media organizations, and cultural institutions increasingly paying attention to trusted media and provenance?
Keynote
The keynote will be followed by an interactive discussion with attendees focused on questions such as:How can academia and industry collaborate to advance content trust?What emerging research opportunities exist around trusted media and provenance?How can we address AI transparency and metadata ethics?What role can trusted media technologies play in preserving digital cultural records?What opportunities exist for experimentation, teaching, and interdisciplinary research?We welcome participants interested in exploring these questions and contributing to the conversation about the future of trusted content in creative ecosystems.
Open Discussion
Limited Seats. RSVP here
For questions, please reach out to creativeai@torontomu.ca