Frédéric SANUY

Frédéric SANUY is a marketing stack expert (DAM, PIM, CMS, CDP, CRM) with a strong tech background and PhD in nuclear physics. With over 25 years of experience working with different DAM systems from simple use cases to enterprise-wide implementations, he has been the product owner for brands including Michelin, Decathlon, Adeo, Accor, and Longchamp. He is now the CEO and Co-founder of Activo, a French-headquartered consultancy dedicated to DAM, PIM, and CMS marketing stacks, created in 2019 with Malika Kechich. Frédéric’s DNA is to provide the full range of digital asset management services, ranging from business requirements, gap analysis, system design, development, implementation, customization, integrating with other systems, onboarding and changing new users, and maintaining systems. His project experience working at Activo spans a wide range of different customers in a variety of industries, including retail, brands, marketing, and communications, as well as corporate customers. With a vision to help customers and bring DAM to a wider audience, he and Malika launched a new conference in 2020: On DAM Paris, which takes place in November each year gathering more than 250 people and 25 vendors together to learn and share best practices, new ideas, and experiences.