Lizbeth James

Lizbeth James is a dynamic AI strategist and digital commerce leader with over 20 years of experience driving innovation for global brands like Coca-Cola, Nestlé, Dorel, and Omnicom Group. As Data & AI Enablement Lead for North America at MARS, she leads machine learning and omni-channel strategies, creating scalable solutions to boost efficiency and accelerate business growth. Passionate about optimizing the customer journey, Lizbeth helps organizations digitally evolve and foster brand loyalty through innovation. A sought-after industry speaker, guest lecturer, and advisor to top retailers, she empowers businesses to stay ahead in today’s fast-paced digital landscape.