Digital Asset Management:
Solutions for Canadian Destination Marketing
Helping small Destination Marketing Organizations (DMOs) strengthen their storytelling through organized digital assets.
Small Canadian DMOs depend on digital assets to tell their stories, but many face persistent challenges:
Fragmented storage across devices and platforms
Weak or missing metadata and tagging limit file searchability
Inefficient workflows that waste time managing files
Budget constraints that prevent full DAM adoption
The Problem
Why small DMOs struggle with their Digital Assets?
Our solutions
The solutions are to focus on a scalable, affordable roadmap that treats DAM as a pipeline-optimization initiative
centered on governance & standardization, rather than on building enterprise-level software.
01.
Metadata Guide
& Taxonomy Frameworks
02.
Collaborative
Workflow Model
03.
Low-cost and No-cost
automation workflows
04.
Free, Open-sourced
and monthly plans
Two scalable pathways developed to improve digital asset management using accessible tools and strategies.
Both workflows follow clear, repeatable workflows designed to move DMOs from asset chaos to an efficient, searchable, and maintainable pipeline.
Two workflows, One destination
Expands capabilities with Google Cloud automation and lightweight DAM plugins to enhance scalability and collaboration.
Low-Cost workflow for Cloud storage
Tool kit: Google form, Google App Script, Google Drive
Structured folders and tagging, with Excel-based metadata editing and asset approval for local storage.
No-Cost workflow for Local storage
Tool kit: Python script, Exiftool, Spreadsheet, Windows Scheduler
Research Team
-
Thao Thai
TMU MDM 16
-
Karan Bisht
TMU MDM 16
-
Jariwan Chotinawanon
TMU MDM 16